Frequently Asked Questions

Common questions about the Email Builder workflow

Doing Good Digital — Last updated March 2026

1 What does the Email Builder do?

The Email Builder converts formatted Google Docs and UTM spreadsheets into production-ready HTML emails for Luminate Online. It automatically handles segmentation, merge fields, signatures, buttons, and UTM tracking — turning your copy doc into paste-ready email code in seconds.

In short Copy doc + UTM spreadsheet in → finished HTML email code out.

2 What does the Email Builder not do?

The Email Builder is a code generation tool. It does not:

Host or insert images
Send emails or manage recipient lists
Replace Luminate Online in any way
Save your work between sessions

Once you paste the generated code into Luminate Online, the builder's job is done. Everything after that — images, edits, sending — happens in LO.

3 Does the Email Builder save my work?

No. The Email Builder runs entirely in your browser — there is no server or database behind it. If you refresh the page, close the tab, or come back later, everything resets and your work will be gone.

Important Always copy your generated email code and paste it into Luminate Online before leaving the page. Once you navigate away, there is no way to recover your output.

4 How do I add images to my emails?

Upload and insert images directly in Luminate Online after pasting the generated code. The Email Builder handles text, layout, and structure — image hosting and insertion happens in LO.

Tip Have your images ready to upload in LO before you start building. That way you can paste the code and add images in one session.

5 Client came back with content edits — LO or the tool?

Make content edits directly in Luminate Online. Re-running the builder would generate a fresh email from scratch, overwriting any other changes you've already made (like images or formatting tweaks).

Rule of thumb Once the code is in LO, LO is your source of truth. All edits happen there.

6 Need to add or edit UTMs — LO or the tool?

Edit UTMs directly in Luminate Online. The builder applies UTM parameters during the initial code generation, but any changes after that point should be made in the email code within LO.

7 Found issues in QA — edit the code or go back to the tool?

Edit directly in Luminate Online. Going back to the builder means regenerating the email from scratch, which would overwrite any manual adjustments you've made (images, content edits, UTM tweaks, etc.).

Tip Fix QA issues in the email code within LO. Only go back to the builder if you need to completely start over from the copy doc.

8 How do I generate the QA tracking sheet?

On the review view, click Download QA Sheet in the action bar. The builder produces a styled .xlsx workbook with one tab per email, each pre-filled with the campaign name, email name, and the client's specific QA items (link color, button case, etc.). Upload it to Google Drive and open with Google Sheets to share with reviewers — styling, section fills, and the - / N/A / Complete dropdowns carry over.

Note Client-specific items come from the builder's CLIENT_CONFIG.js. If a client's list changes, update that config and regenerate — no code change in the builder itself.