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Boston Children's Hospital Trust Email Builder

Generate a ready-to-paste HTML email for Luminate Online from a Google Docs copy document. URLs are embedded directly in the doc — no separate UTM spreadsheet needed. No coding required.

Before You Start

You will need:

Use any modern browser. Google Chrome is recommended for the best experience.

1 Export Your Google Doc as HTML

  1. Open the copy document in Google Docs.
  2. Go to File → Download → Web Page (.html, zipped).
  3. A .zip file will be saved to your Downloads folder.
  4. Extract the zip file:
    • Windows: Right-click the .zipExtract All… → click Extract.
    • Mac: Double-click the .zip file. A folder will appear beside it.
  5. Open the extracted folder. Inside you will find an .html file — this is the file the builder needs.

2 Upload Your File

  1. Drag & drop the .html file from Step 1 onto the drop zone labeled “Google Docs HTML”.
    Or click the drop zone to browse and select the file.
  2. Click Generate Emails.

The builder parses the doc, stitches the section library, and takes you to the review screen.

The tool runs entirely in your browser. Nothing is uploaded to the internet — all processing happens on your computer.

3 Review Your Email

The review screen has several areas:

Toolbar (top) Shows the subject line and a Preview toggle.
Metadata Card Campaign, email label, sender, subject, preview text, and banner — each with a copy button.
HTML Editor The raw HTML for the generated email. You can edit it directly if needed.
Preview Panel Live render of the email with full BCHT branding — header, body, footer, and social links.

Using the Preview

Click the Preview button in the top-right of the toolbar. A live preview panel opens to the right of the editor.

4 Copy, Download, or QA

At the bottom of the screen you will find action buttons:

Starting a New Build

Click New Build in the bottom-right corner to clear everything and return to the upload screen. You can then drop in a new document and start fresh.

Copy Doc Conventions

The BCHT parser is heuristic-first — section tags are optional. Use these conventions in the Google Doc so the builder maps content correctly:

Tips & Troubleshooting

Problem Solution
A button has no link in the output Confirm the URL is parenthesized directly after the <Button> marker in the copy doc, e.g. <Donate> ( https://… ). Both raw URLs and <a href>-wrapped URLs are accepted.
A heading and body paragraph were merged together BCHT copy docs sometimes pack heading + body + button into a single paragraph separated by line breaks. Insert a blank line between blocks so each becomes its own paragraph.
Pale-blue background did not apply Make sure both [on pale blue background] and [end pale blue background] markers are present, each on its own line, wrapping the sections.
Preview panel looks blank or bare Scroll down inside the preview — the email body, footer, and social icons may be below the visible area.
The drop zone does not accept the file Confirm the file has an .html or .htm extension. If you downloaded the Google Doc as a .zip, make sure you extracted/unzipped it first.

Quick Reference

Toggle Preview Click the Preview button (top right)
Copy to Clipboard Click Copy HTML (bottom left)
Download HTML Click Download .html (bottom left)
Download QA Sheet Click Download QA Sheet (bottom left)
Copy a meta field Click the copy icon next to any metadata row
Start Over Click New Build (bottom right)